Masterclass in Short-Term Rental Management
Course Objective
Transform participants from “owners” into professional property managers.
By the end of the seminar, participants will be able to:
- Operate as a Superhost with high ratings.
- Automate every aspect of their business.
- Increase bookings, occupancy, and revenue using professional techniques.
- Handle tax, operational, and communication matters confidently.
Duration: 3 hours
Cost: 149€
From owner → professional host
Professional mindset & structure
- Host vs Superhost mentality
- Systems, tools & workflows
- Data-driven decisions (occupancy, pricing, seasonality)
- Brand identity & positioning
Superhost mastery & guest experience
- Superhost criteria & how to maintain them
- What creates ★★★★★ reviews
- Journey design: arrival → stay → departure
- Handling complaints & negative feedback
- Turning guests into repeat clients
Daily operations & team management
- Daily routine of a professional host
- Managing cleaning teams & contractors
- Time automation & delegation
- Emergency response & problem solving
Pricing & Revenue Management
- Break-even & true profit calculation
- Dynamic pricing tools (e.g. PriceLabs)
- Managing seasonality & special events
- Upselling & value-add services
- Increasing ADR & occupancy
Branding & Digital Marketing for Airbnb
- Standing out in a crowded market
- Social media (Instagram, TikTok, Google)
- Creating a simple direct booking page
- Collecting reviews & emails
- Influencer & travel creator collaborations
Legal, corporate & tax structure
- Managing multiple properties legally
- When a legal entity is required
- Registries, accounts, obligations
- Real net-profit calculation & tax planning
Guest Experience Design
- What guests truly expect
- Local partnerships for premium stays
- Amenities & thoughtful details that create “wow moments”
- Turning guests into brand ambassadors
At the end you will be able to:
- Achieve Superhost / Pro Partner status
- Professionally manage multiple properties
- Automate bookings, cleaning & communication
- Apply advanced revenue optimization
- Build a brand & direct booking funnel
- Operate fully compliant & efficiently
Ideal for
- Active hosts wanting to level up
- Property managers & hospitality pros
- Owners with multiple properties
- Investors targeting the professional STR market


